Business Research

Questions and some references*

YAMASU

  1. Intellectual property
  • How important is intellectual property to YAMASU? Does YAMASU have any IP protection now?
  • Does YAMASU have an IP strategy? What kind of IP strategy should YAMASU have?
  • How could IP help YAMASU show that its products are from Chiba? Is this a good idea?
  • Can IP help YAMASU show that its products are safe?

References

  1. Government of Japan and business associations
  • How is the Government of Japan involved in the food industry and food tourism?
  • How can the Government of Japan help YAMASU with its domestic and international operations?
  • How should YAMASU align its operations and business strategy with Government of Japan policy and activities?

References

  1. Corporate social responsibility
  • From a business ethics perspective, what responsibility does YAMASU have to stakeholders including consumers?
  • Does YAMASU have a CSR strategy now?
  • What kind of CSR strategy should YAMASU have in view of competitive advantage?
  • How can CSR help YAMASU to promote its products domestically and globally?

References

  1. Business operations and strategy
  • Should YAMASU change its suppliers from Chiba? Is that a possibility?
  • How can YAMASU improve its business operations? Would such improvements require major changes or small changes?
  • How can YAMASU’s business operations be aligned with Government of Japan activities and support?

References

  1. Marketing and promotion
  • What is the role of trade shows, fairs, and expos in the marketing and promotion of YAMASU products?
  • How does YAMASU market and promote its products now?
  • How can YAMASU expand its sales and promote its brand?
  • How should YAMASU change its current lineup of products?

References

  1. Mission and long-term vision
  • What is YAMASU’s mission and long-term vision?
  • What do you think YAMASU should look like in the future?
  • What kinds of companies would be good models for YAMASU? In what way?
    • Examples:
      • Coca Cola – Alignment with military to obtain key ingredient (sugar) and global expansion
      • Burger King – 5 part strategy (in view of failure of competitors) for selecting countries
      • Wegmans – 30 year vision of the future
      • Disneyland – Factors in international expansion
      • Zara – Innovative strategy in creating value chain in global apparel industry
      • Avon – Expansion into foreign markets based on socioeconomic and demographic factors

References

 

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Source: Knight, K. (2017). Exploring YAMASU and the food industry from multiple perspectives with SWOT and PEST analytical approaches [PowerPoint presentation in Global Challenge business training program]. Chiba, Japan: Kanda University of International Studies.

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